Canva’s Strategic Acquisitions Revolutionize the Design Industry
Canva, the popular AI-driven visual communication platform, is making waves in the design industry with its recent acquisition of the professional creative software suite Affinity. This move marks a significant step for Canva as it competes against tech giants like Adobe, Google, and Microsoft by expanding its functionality piece by piece. The acquisition of three apps from UK-based Serif has transformed Canva into a full-stack solution for all designers, including professional graphic designers, illustrators, and typographers. Affinity’s latest v2.5 release includes new advanced editing options, such as Variable Font support and a Stroke Width Tool, pushing the boundaries of ‘pro’ editing performance. With Affinity apps now supporting ARM64 chips, they are optimized for the future of Windows PCs. Canva’s co-founder and CEO, Melanie Perkins, emphasizes the importance of providing designers with alternatives and fast tools that cater to their needs.
The Rise of Canva’s Global Influence through Strategic Partnerships
Canva’s strategic acquisitions in Europe, including Flourish, Kaleido, Smartmockups, Pexels, and Pixabay, reflect the company’s pinpointed accuracy in identifying the perfect acquisitions for its business model. These acquisitions complement Canva’s in-house efforts in developing AI models and partnerships with AI giant OpenAI. Canva’s collaboration with schools and non-profits, offering free access to Affinity and the Canva platform, demonstrates its commitment to empowering students, teachers, and charitable organizations globally. The company’s innovative features like Magic Design and Magic Video editing, powered by AI models developed in-house, showcase Canva’s dedication to revolutionizing the design industry.
Canva Leads the Way in Native ARM Support for Creative Software
As Qualcomm’s upcoming Snapdragon X Elite chips drive forward movement for Windows PCs on ARM architecture, Canva stands out as the first creative software with end-to-end native ARM support. This gives Canva a first-mover advantage in adopting the new standard for PC ecosystems. The integration of Affinity’s professional tools, focused on photo editing, illustration, graphic design, and page layout, enhances Canva’s existing user base of 180 million. Canva’s commitment to providing designers with fast and efficient tools, while listening to their needs, sets the company apart in the competitive design industry landscape.
